With Ecommerce Pro, you’ll get qualified leads by powering your ecommerce ads with segments based on our predictions and segmentation tools. Sync your customer data to provide a true omni-channel customer experience with Facebook and Instagram, and we’ll dynamically generate the best segments every day. Combine predictive segments with demographics, purchase activity, and more to gain a deeper understanding of your customers to target them even further.

How Sending Targeted Emails Helps Your Small Business

Businesses of all shapes and sizes can benefit from sending out targeted emails! While this may sound like a lot of work, Constant Contact makes it easier than ever to get your message out to your entire email list. Here are some of the valuable benefits of sending branded emails and how Constant Contact can help!

Regular Emails Increase Brand Recognition

You may have an awesome business with fantastic products or services and the hardest-working staff out there. But if people haven’t heard of your brand and aren’t seeing it advertised, they’re never going to become your customers. Targeted emails will greatly increase brand awareness for your business. When people are more familiar with your business, they will be more likely to actually make a purchase.

It Gives You More Time

When you’re a busy entrepreneur, the number-one thing you’re probably lacking is time. It likely feels like there are never enough hours in the day to accomplish all that you want or need to for your business. When you’re using Constant Contact, your targeted email marketing goes on autopilot. You’ll capture more customers but put in less time to make it happen.

This means you are free to focus on more important aspects of running your business, such as interacting with customers in person, training staff, taking meetings, and other important day-to-day operations. Constant Contact helps you make the most efficient use of your time.

Sending Targeted Emails Shows Your Authority

You can’t overestimate the importance of establishing yourself as an authority in your industry. This builds trust with consumers and makes them want to choose your business over your competitors. It can be hard or even impossible to establish that authority with your customers when you have very limited communication with them.

Targeted emails are an ongoing way to establish your authority and continuously build on trust with customers. For example, you can do this by educating recipients on how your products or services can benefit them. Every email is a new opportunity to provide customers with valuable content that keeps them coming back for more!

It Keeps Your Customers Engaged

No matter what industry you’re in, it’s probably safe to say that customer service plays a huge role. It can be a challenge to give every customer or potential customer the individual attention they deserve. But branded emails are one easy way to engage with customers without having to actually invest the amount of time and effort it typically takes to engage with customers.

Not only do targeted emails allow you to engage with new customers, but they also remind old customers to come back. This makes past customers feel like they matter to you, and this can help drive sales.

Sending Targeted Emails Creates Excitement

Targeted emails can build a level of excitement among your customers that’s hard to replicate. You can use targeted emails to give an exclusive sneak peek of a new product or offer a discount for a limited time. There is no shortage of little ways you can make your customers feel special and get them excited about what your business has to offer.

Over time, you’ll gather more data on your emails and see what’s working and what’s not. By replicating what gets your customers excited, you will hopefully be able to boost sales

It Keeps Customers Up to Date

Targeted emails are a chance to provide customers with answers to some of your most frequently asked questions. It alerts them to changes to your hours, locations, and offerings. If you find that your customers keep asking the same things or your business is making some pretty big changes, you can use your emails as a way to help update your customers. This will save you time in your interactions with customers and help your customers avoid frustrations.

Start Using Constant Contact for All Your Branded Email Needs

The bottom line here is that targeted email marketing comes with a high return on investment for your small business. When you have more time and your brand awareness improves, it means that ultimately you can accomplish your business goals faster.

If you want to experience the many benefits that come with targeted emails but don’t have additional time to spare, you should use Constant Contact! The platform even ensures that you are compliant with all CAN-SPAM regulations. It’s truly the easiest way to stay engaged with your customers over email. See for yourself by starting today!